"Detour West" is a name and a philosophy. The unexpected path isn't a wrong turn, it's the whole point. I started my career in the southeast and followed the work west inside agencies, brands and more than a few switchbacks worth the effort. Each side taught me something the other couldn't. My best thinking has never come from a cubicle. Most of my ideas are born on miles of open roads, trails or untracked snow, the kind of surroundings that force me to slow down. I bring 25+ years of senior creative leadership to companies that need big-agency thinking without the big-agency overhead. 

Closer to a creative partner than an agency. I can step in as a fractional CD or work project by project. Either way I can walk in, get up to speed fast, and immediately make the work better. Fewer layers means faster decisions and faster execution.

Brands that need to push their marketing campaigns further. And agencies that need elevating their client's work or pulling together an RFP under a tight deadline.

I lead every engagement directly. For larger production needs (photography, video) I bring in a handpicked network of trusted collaborators. I'm the accountable creative lead either way.

The thinking and the doing. Brand strategy, campaign concepts, identity systems and all the actual work that comes out the other side.

Clarity. A point of view. Campaign concepts that don't look like everything else. Brand strategy that emotionally connects with your audience.